Succeeding in foreign markets takes more than excellent translation. Companies must know how the target country will accept and react to their pitches, brands, products, services, and websites. Adapting your product and your approach to the consumers you're trying to reach conveys a sense of understanding and boosts consumer loyalty and brand recognition.

Eriksen works with a team of language and industry experts to determine contemporary in-country language usage and implications of color choice, graphics, and photography with an eye towards avoiding potential, and costly, cultural blunders.

Our experts can also train your staff to interact appropriately and effectively when they travel abroad. Whether it's greeting an executive, attending a business meeting, being a guest, or dining with a client, knowing the right and the wrong way to do things can make the pivotal difference between success and failure.

We know the business value of emotional intelligence. Whether you are launching your corporate identity in a new market or want to maintain your brand across geographical and cultural borders, Eriksen puts you in touch with your customers at home and around
the world.