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    The UN has taken an important step this year which pays tribute to the crucial work of language professionals. On May 24, 2017, the General Assembly adopted Resolution A/RES/71/288, declaring September 30th as UN International Translation Day.

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    Your global audiences won’t respond well to a campaign that sounds like a translation of your American campaign. Give them a message that is mindful of the cultural context and feels as though it was created with their needs in mind.

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